How to get your ebook translated for foreign markets

Just over a year ago, I received an email from a French reader of one of my self-published novellas. This is one of the great things about being an indie publisher. You get random emails from people all over the world: people who have seen your book online and taken a risk on it. Not only that, they’ve liked it so much they’ve taken the trouble to write to the author.

But Fabien Cathelin had something else to say. He was studying to be a translator, taking his master’s degree in World Literatures and Interculturality and he thought my story would make an excellent project for his thesis.

Naturally, I was flattered and suggested that when he had finished his thesis, we might publish his translation as a French edition of the book and I would be happy to answer any of his questions about certain peculiarities of English and Birmingham argot along the way.

This proved to involve more conversations than I’d anticipated and it became a fascinating email exchange over many months that forced me to re-examine my barely realised intentions  and the breadth of allusions in even a simple ghost story.

Through this I confronted many aspects of the book:

  •  Was Harold’s repeated substitution of Arr for yes a possible derivation of the archaic aye? A Midlands thing, very Black Country, where you still hear it all the time, but in the context of my inner-city Birmingham-set story, an old Brummie working class idiom; Harold being very blue collar and typical of that generation that first entered the workforce in the 1920s-30s.
  • Would a direct translation of my title work in French seeing as it references an English song which would have no meaning or resonance in French? Therefore might it be better to make other allusions that might work? Hence Fabien’s choice of the French title L’Esprit du Temps (The Spirit of the Time) which works on a number of levels.
  • Do the French know what the hell it means when I mention a Black Magic box?
  • Is the title of the chapter where Jez ends his association with a Trotskyite sect (‘Splitter’) using the same word as the French subtitles for the Life of Brian scene from which it is a comedic quotation? (It wasn’t, and Fabien, a huge Monty Python fan, was aghast that he hadn’t spotted it. He immediately changed it from Scission to Séparatiste.)
  • How do you translate the word loony so that it sounds like an old man calling someone mentally retarded rather than violently psychotic? (The word is dingo, apparently)
  • It also made me realise that the final chapter is perhaps far too subtle for most audiences. Fabien’s confusion as to what it was actually talking about was echoed by students in Creative Writing classes with whom I’ve discussed the story. What to me, the writer, seems totally obvious (it’s Amy’s experience of riding in a plane; the only photo on which we ever saw her smile) can be interpreted in so many ways: it’s Heaven, it’s Jez’s girlfriend emerging from her depression, it’s Harold’s body being lifted into his grave. This could be catastrophic when a foreign translation can land on any one of those intepretations and make it concrete. Fabien had translated my “as they lift” to “as they lift Harold’s body”. A reasonable interpretation, but not my intention at all and I had to quickly explain to him what the chapter was really all about.

All of the above should make it obvious that the author’s collaboration in a translation is of paramount importance if any sort of fidelity to the original is to be maintained.

But there’s also a degree of trust and, in the end, I have to trust that he knows how to tell my story to a French audience much better than I ever will.

Fabien completed his thesis at Université de Provence in Aix-en-Provence with first class honours, and I hope will go on to have a great career as a literary translator, alongside playing bass in his local cover band gumfish.

Fabien Cathelin - literary translator

Fabien Cathelin

“I’m pretty glad and proud of the whole project,” he says. “I don’t know if I told you how I came to translate The Very Thought of You. I was looking for a novella to translate for my thesis, so browsing Amazon I found The Girl with the Bomb Inside, hooked by the great cover, the storyline and the Joy Division reference. As the book was a little too long for my thesis and it seemed more interesting to translate a whole book rather than an excerpt, I decided to check the other books by this author, Andy Conway, who seemed to me brought something fresh to literature: a mood influenced by Thatcherism, industrial britain, and a style I could relate to, a literary equivalent to the image I have of the Factory Records era. A mix of desperation and humor.”

He felt The Very Thought of You would be the perfect book for his thesis, being an ebook, because while e-publishing is getting bigger and bigger in France, the universities are ignoring it. “Then the theme is very good and original. It crossed multiple genres and has great cultural value, it paints an interesting portrait of the state of social services in 1980s Britain, and the spirits of the people: again a mix of desperation and humor. Interesting thing, one of my supervisors compared Jez to Meursault in The Stranger by Camus. And finally, I thought translating an ebook would give some sort of promotion or give credit to an author who doesn’t have the financial means to get a huge publicity, and show that you don’t need to sign to a big publishing house to write good books.”

Now that Fabien’s translation is finished, I have formatted a new edition of the book, entirely in French and published it alongside all my others. I doubt if it will sell many copies on but publishing it there means it’s also automatically on and that’s hopefully where it will sell a great deal and give Fabien some material reward for his hard work.

It’s a dauntaing task, translating your works for foreign markets, and something that might seem way beyond the means of an indie writer, but when the stars align as they have in this case, it can become so simple.

You obviously need a translator who is both passionate about your work and willing to undertake months of unpaid work on the possible promise of future income, or be undertaking the work for another reason (a university thesis in this case).

Those things don’t drop into your lap every day, but by putting your work out there, publishing on Amazon (which automatically means publishing simultaneously in France, Germany, Spain and Italy), and being receptive to the people who take the trouble to write to you, you can make it happen.

My work is now published in two languages. Never thought I’d say that. And more to come, I hope.

While the main thanks go to Fabien Cathelin, of course, I’d also like to thank indie author David Gaughran, whose article The Profit-Sharing Translation Model provided a simple framework for the project and who was also kind enough to send me his draft contract agreement.

Useful Links

The Profit-Sharing Translation Model – David Gaughran

Thinking Global by JA Konrath

The next self-publishing frontier: ebooks in translation – at Paid Content


5 thoughts on “How to get your ebook translated for foreign markets

  1. Hi Andy. I´m Pedro. I´m from Portugal but I am, at the moment, in Birmingham, where I work as a part-time psychotherapist.

    Last year I embarked me on a journey that took me overland from Portugal to Nepal, and then from Thailand to Singapore and from there back home, all without flying.

    Anyway there are loads of great stories and as a result, I wrote a book in portuguese. I´m looking for someone to translate it into english but, like you, I don´t have thousands of euros. So I thought I could propose a profit sharing thing.

    Would you, like David, be kind enough to show me profit sharing translation model?

    Thank you.

  2. Great story! It also seems you needed to know a fair amount of French to know where the translation was going astray.

    I’ve never heard of a translator sharing model, but that’s a cool idea. I’d love to have my book translated into Korean, but that’s a whole different proposition since there is no Amazon Korea.

    Good luck with your novella’s success!

    • Hi Deb

      My French is very poor and I made no attempt to read the translation as a whole. In this case I knew the translator was an emerging professional and his work was being supervised by professors, so I was pretty confident that it would be a good translation.

      The discussion of certain nuances came about either 1) through Fabien asking me about something that puzzled him, 2) me suddenly realising that something might be misconstrued (the Monty Python quote) or 3) me spotting a strange word in the translated text (i.e. ‘dingo’) and asking him what it meant in French slang.

      Few writers are multilinguists, so I think you have to take a translation like this largely on trust, but in this case there was a significant and prestigious assessment process in place.


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